
Based in New Delhi, Community Friendly Movement's (CFM) aim is to create opportunities for marginalized artisan communities throughout India. CFM works directly with producers at the bottom of the supply chain to help sell their handmade products to a larger market. Among the groups with which CFM works are the wood and lacquer craftsmen of Etikoppaka, who, with the organization's assistance, have rediscovered traditional local knowledge that has revived the craft. In addition to connecting artisans to wider markets, CFM helps them improve the quality of their products.
Community ContextLacquer and Ankudu Wood Artisans of Etikoppaka
Etikoppaka is a rural farming village home to about 12,000 inhabitants located in the southern Indian state of Andhra Pradesh. The village has also long been home to skilled artisans who use wood from the local ankudu tree to create distinctively lacquered household goods and art pieces that are sold throughout the country and exported abroad. In the latter half of the 20th century, however, demand for the wooden goods declined, causing many artisans to abandon their craft. Difficulties also arose in the production of lacquered wooden crafts because the divi-divi tree, used to produce the traditional red-colored dye, became extinct, which forced artisans to purchase more expensive synthetic dyes. The population of lacquer artisans in Etikoppaka dwindled and would have continued to do so, were it not for a handful of enterprising artisans who were intent on reviving and preserving their skills.
Artisan Voices
Babey, widow in Uttar Pradesh: “My husband was an unskilled worker who worked in a garment export factory, earning Rs. 2,500 per month. That small amount was not sufficient to fulfill the basic needs of my family. I got regular work and a regular source of income and it happened only with the support of CFM. Because of my regular income my husband also acquired higher skills required for his trade, was promoted to supervisor and got Rs. 6,000 per month. Now I earn a fix income of Rs. 4,500 per month, which is enough to feed the family and to provide better education to my 2 children.”
The Craft Process
Country of Origin
Fast Facts
Background on India